University Of Illinois 2023 Calendar
University Of Illinois 2023 Calendar – The teachers who teach our courses will help you stay with you to benefit from all the skills, research and useful tools in the field, to be ready to lead brand communication in all channels and promote growth.
We combine the best of both worlds. Learn from faculty from the Department of Business Administration in the Gies College of Business and the Sandage Department of Advertising in the College of Media, as well as brand marketing, advertising and media industry leaders.
University Of Illinois 2023 Calendar
With a curriculum that combines aspects of a traditional bachelor's degree in business, marketing and advertising, you'll be prepared to:
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To complete the MS degree, students take 32 hours of coursework – 16 hours taught by the media/communication department and 16 taught by the business administration department. Professional capstones are designed to provide students with valuable skills to apply lessons learned prior to graduation. All course requirements; it is not chosen, because the emphasis is on different global processes in the curriculum. Students must have a minimum GPA of 2.75 to be eligible for graduation.
Additional information is available from the Graduate College of the University of Illinois. Please visit their website for minimum requirements and application instructions.
Students can complete three certificates or take individual courses. Click here to view Non-Degree Registration Procedures.
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Our courses are taught by professors from the Business Administration Department at the Gies College of Business and the Sandage Media Department at the College of Media, along with branding, advertising and media industry leaders. To complete the MS degree, students take 32 hours of coursework – 16 hours taught by the media/communication department and 16 taught by the business administration department. Non-degree students have the option of completing the certificate in three courses or taking individual courses.
The main concept of strategic brand communication () is related to business strategy and strategy. Focus on marketing and brand management; Brand positioning, brand and customer analysis, brand positioning, and metrics and value.
This course explores advanced topics that will deepen your understanding of brand communication. In particular, it will examine the influence of culture and society on the signaling process and provide students with the ideas, tools and stories necessary to understand these influences and use them to improve their ability to create more effective communication projects. This course will explore these topics using a variety of learning methods, including readings, video tutorials, lectures, exercises and group work.
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This course covers the basics of starting a business or launching a product including ideas, legal planning, finance, investing, innovation and marketing. Students can apply these principles and skills to develop and launch new initiatives or become more entrepreneurial in their work.
The course examines how cultural, social and psychological factors shape consumer behavior. This course will provide an overview of the main concepts and disciplines of consumer behavior and enable students to apply their new understanding of consumer behavior to design strategies.
Success requires systematic work. Therefore, learning to manage tasks effectively is a critical skill. The aim of this course is to learn the technical and social aspects of Project Management. Technical aspects are responsible for requirements analysis, project breakdowns, planning, resource allocation, risk management and tracking and evaluating performance within a given time and cost. The public relations aspect includes effective leadership skills, creating and managing influential groups, and managing client expectations to create consistent, integrated communications across channels.
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This course will provide an overview of the main qualitative methods used to gain a strategic understanding of consumer behavior and provide practice in research design, data collection and analysis.
This course will focus on methods and research for consumer understanding but also to evaluate the effectiveness of various advertising strategies and campaign performance. It includes an overview of quantitative research methods with an emphasis on data analysis and interpretation, as well as the application and evaluation of the effectiveness of support strategies.
This course will familiarize students with the subject of marketing communication and advertising management and teach students the steps to plan a strategic brand communication campaign. The end of this course will be a campaign for a real world client.
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This course examines the various media serving the market and factors to consider in media selection and analysis. Markets include investors, employees, and customer segments. This course will also cover media management in the global environment. This course is designed to provide students with an advanced understanding of media analysis, planning, buying and advertising.
The goal of this course is to create and execute successful messages across communication channels. It examines the development of persuasive information from persuasion theory, consumer information processing and creative thinking. The course explores the relationship between creative planning and creative execution while giving students the opportunity to create content for traditional and non-traditional media.
This course will prepare students to use information from databases to target and build customer and brand relationships, with an emphasis on new and emerging media. Students will gain exposure to the principles of working with structured data using relational databases and data warehouses. They understand how to work with unstructured data from the web. They will also gain exposure to a selection of data mining techniques that marketers and media leaders often work with and apply these concepts to cases/exercises in each of these modules.
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This course acts as a capstone, requiring the student to demonstrate knowledge in the core areas of Strategic Brand Communication. Review analysis and planning; Strategic Brand Communication Strategy & Policy; Environmental systems and processes; Campaign monitoring and analysis.
In addition to lectures, students participate in professional webinars provided by industry leaders. Illinois students will have access to a valuable global network of Illinois industry partners and alumni. Download the academic calendar for the coming years. Download Academic Calendar 2020-2021 Download Academic Calendar 2021-2022 Download Academic Calendar 2023-2024
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Dr. Coffman has taught Medical Microbiology, Immunology and Genetics for decades and supported his students in research, poster presentations and publications. Dr. Coffman has developed several biomedical science programs in education and health care, and has worked with numerous companies on accreditation, program evaluation, student recruitment and marketing strategies.
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